Building Systems That Amplify Talent
We help organizations engineer predictable growth by aligning leadership, culture, and performance into one cohesive operating system.
Why NeWell
Behind every result is an architecture.
We created NeWell to help leaders build systems where performance,
culture, and leadership align, making predictable growth the rule, not the exception.
The Belief
We believe performance shouldn’t depend on motivation, luck, or a handful of top performers.
When excellence is built into the system, consistency follows naturally.
Every organization already runs a system, it’s just producing the results it was designed for.
If your team consistently hits 60% attainment, that isn’t a talent problem.
It’s an architectural one, because systems always deliver what they’re built to yield.
The Problem
Most organizations try to fix people instead of fixing systems.
They add new training programs, tweak comp plans, or hire “better” reps.
Nothing changes because the same structure drives the same results.
This cycle normalizes underperformance, creating hidden costs, and forecast volatility.
It is dangerous to rely on a few top performers to carry the team.
Over time, inconsistency stops feeling like a problem, and starts feeling normal.
The Solution
NeWell was built to change that.
We integrate the science of human performance with the architecture of revenue system.
Your teams should win by design, not by chance.
Through our Revenue Architecture Method™, we rebuild the operating system of your business.
We align leadership, culture, and performance into a single predictable vehicle.
The result: consistent attainment, scalable growth, and a culture where excellence is inevitable.
The Revenue Architecture Method™
Inside the architecture that makes excellence repeatable.
Most leaders treat performance as a set of tactics.We treat it as an operating system. One that can be engineered, tested, and optimized.
Here’s what happens inside the Vehicle:
Vehicle Diagnostic
Most consultants guess. We use our proprietary Revenue Performance Analysis to pinpoint the real breakdown, whether it’s leadership gaps, system failures, rep performance, or cultural issues.
Predictability Engine
Anchored in our Revenue Performance Analysis, we turn leadership, system, individual, and cultural gaps into a repeatable rhythm that links measurement to management—reducing variance and making performance predictable.
High-Performance Infrastructure
Cultural frameworks, elite performance protocols, and habits tailored for revenue teams– led by EXOS-certified coaches who’ve trained execs at Google, J&J, and pro athletes.
Leadership Architecture
We turn managers into leaders who diagnose issues in real time, elevate mid-tier reps fast, retain top talent by design, and build scalable systems driven by data.
Vehicle Diagnostic
Most consultants guess. We use our proprietary Revenue Performance Analysis to pinpoint the real breakdown, whether it’s leadership gaps, system failures, rep performance, or cultural issues.
Leadership Architecture
We turn managers into leaders who diagnose issues in real time, elevate mid-tier reps fast, retain top talent by design, and build scalable systems driven by data.
High-Performance Infrastructure
Cultural frameworks, elite performance protocols, and habits tailored for revenue teams– led by EXOS-certified coaches who’ve trained execs at Google, J&J, and pro athletes.
Predictability Engine
Anchored in our Revenue Performance Analysis, we turn leadership, system, individual, and cultural gaps into a repeatable rhythm that links measurement to management—reducing variance and making performance predictable.
Our Team
Mitchell Miles is the Founder and CEO of NeWell, where he helps B2B organizations architect predictable revenue systems and unlock elite levels of performance across their leadership and go to market teams.
A recognized authority in revenue optimization, leadership architecture, and performance psychology, Mitchell has built a reputation for transforming unpredictable sales environments into systematic growth engines. His frameworks have been implemented by leading organizations including Tony Robbins, Agora Financial, Grant Cardone, and multiple venture backed startups, producing measurable improvements in quota attainment, culture, and leadership effectiveness.
Before founding NeWell, Mitchell served as President and CEO of Closers.io, where he scaled the company from $1M to $50M in under three years. During that time, he built and led one of the most effective GTM infrastructures in the industry, designing the systems, leadership frameworks, and performance protocols that allowed the organization to grow exponentially while maintaining precision, culture, and consistency at scale.
Drawing on years of experience inside high growth B2B environments, Mitchell created the Revenue Architecture Method™, a proprietary framework that helps organizations identify and fix the root causes behind revenue inconsistency. His approach blends the rigor of business strategy with the discipline of high performance coaching, integrating insights from behavioral psychology, leadership science, and elite athletic performance to equip executives and revenue leaders with the systems required to drive excellence consistently.
Under his leadership, NeWell has become the partner of choice for founders and executive teams seeking to move from chaos to clarity, from random results to predictable performance, and from good to unshakably great.
Laura is the Director of Go-To-Market Strategy at NeWell, where she helps B2B organizations design and execute revenue engines that drive sustainable, scalable growth.
With a proven track record of taking companies from launch to market leadership, Laura brings a unique combination of strategic vision, operational excellence, and hands-on sales expertise. As a founding team member at Sales Impact Academy, she played a pivotal role in scaling the company from zero to $10M in ARR within just 18 months securing $25M in funding from Stage 2 Capital, HubSpot Ventures, and MIT, and landing enterprise clients including Zoom, Workday and Gong.
Following that success, Laura joined a publicly traded organization, where she led strategic enterprise sales across accounts exceeding $1B in revenue, driving exceptional performance across the EMEA region.
Her approach to GTM strategy is grounded in deep expertise across positioning, complex enterprise sales, and scalable marketing systems. Laura has worked alongside industry leaders such as Chris Voss & Mark Roberge and has successfully helped scale companies across sectors, from early-stage consultancies to some of the largest IPO tech organizations.
At NeWell, Laura channels her passion for performance, leadership, and growth into helping clients build GTM systems that convert potential into predictable results.
Frequently Asked Questions
Here you will find answers to the most common questions
What services does NeWell offer?
NeWell helps organizations by identifying and repairing broken revenue systems through a full team intensive usually involving leadership and entire revenue teams. Each service is highly customized to each business needs.
How Does The Process Work At NeWell?
Our sprint process typically starts with a Revenue Performance Audit to identify whether it’s a leadership, system, or capability driven issue.
How Long Does A Sprint Usually Take?
Our Sprints usually span from 90 days from the start of the Revenue Performance Audit.
What is the cost of working with Newell?
All of our services are dependent on a case by case scenario and team sizes depending on your business needs.
Does NeWell offer ongoing support after project completion?
We have many opportunities for ongoing support that range from extended coaching, partnership, and revenue share models.
How involved will our team be with the Sprint process?
We take a highly hands-on approach with every client, providing weekly performance scorecards and direct leadership implementation support with your organization.
How do I get started with NeWell?
Schedule an initial consultation where we’ll conduct a quick Revenue Architecture Audit to identify your biggest growth constraints.
Do you have other questions?
Contact us through our contact form.